design+Product leader
creating
elegant products
elegant products
purposeful teams
meaningful impacts
delighted users
elegant products
adding value
adding value
adding value
adding value
through simplicity
through simplicity
through simplicity
through simplicity
about me
about me
I am Jon Carroll, a leader in design and product, with a heart for people and a passion for mindfulness in each aspect of the work, culture, and team.
I am Jon Carroll, a leader in design and product, with a heart for people and a passion for mindfulness in each aspect of the work, culture, and team.
I am Jon Carroll, a leader in design and product, with a heart for people and a passion for mindfulness in each aspect of the work, culture, and team.
I am Jon Carroll, a leader in design and product, with a heart for people and a passion for mindfulness in each aspect of the work, culture, and team.
featured projects
Case studies from recent work, focusing on the design and product transformation i led at Realtor.com. More work added regularly.
Working together
Experience my comprehensive suite of creative services crafted to elevate your brand and captivate your audience
Product Design leadership
01
Leading design as a strategic function that partners deeply with Product, Engineering, and the business. My focus is on creating clarity of vision, building empowered teams, and driving outcomes that balance user value with company goals.
Vision-setting
Strategy Alignment
Leadership Coaching
Team Empowerment
Roadmap Influence
Simplifying Experiences
Product Design leadership
01
Leading design as a strategic function that partners deeply with Product, Engineering, and the business. My focus is on creating clarity of vision, building empowered teams, and driving outcomes that balance user value with company goals.
Vision-setting
Strategy Alignment
Leadership Coaching
Team Empowerment
Roadmap Influence
Simplifying Experiences
Product Design leadership
01
Leading design as a strategic function that partners deeply with Product, Engineering, and the business. My focus is on creating clarity of vision, building empowered teams, and driving outcomes that balance user value with company goals.
Vision-setting
Strategy Alignment
Leadership Coaching
Team Empowerment
Roadmap Influence
Simplifying Experiences
Product Design leadership
Leading design as a strategic function that partners deeply with Product, Engineering, and the business. My focus is on creating clarity of vision, building empowered teams, and driving outcomes that balance user value with company goals.
Vision-setting
Strategy Alignment
Leadership Coaching
Team Empowerment
Roadmap Influence
Simplifying Experiences
Design Systems
02
Optimizing design systems to scale across complex product ecosystems—uniting teams, accelerating delivery velocity, and improving experience quality. My aim is ensuring consistency of experience across all touchpoints.
Cross-surface Patterns
Governance Model
Component Libraries
Accessibility Execllence
Figma Architecture
Documentation Hubs
Design Systems
02
Optimizing design systems to scale across complex product ecosystems—uniting teams, accelerating delivery velocity, and improving experience quality. My aim is ensuring consistency of experience across all touchpoints.
Cross-surface Patterns
Governance Model
Component Libraries
Accessibility Execllence
Figma Architecture
Documentation Hubs
Design Systems
02
Optimizing design systems to scale across complex product ecosystems—uniting teams, accelerating delivery velocity, and improving experience quality. My aim is ensuring consistency of experience across all touchpoints.
Cross-surface Patterns
Governance Model
Component Libraries
Accessibility Execllence
Figma Architecture
Documentation Hubs
Design Systems
Optimizing design systems to scale across complex product ecosystems—uniting teams, accelerating delivery velocity, and improving experience quality. My aim is ensuring consistency of experience across all touchpoints.
Cross-surface Patterns
Governance Model
Component Libraries
Accessibility Execllence
Figma Architecture
Documentation Hubs
User Experience (UX)
03
Approaching UX as a blend of storytelling, usage data, analytics, and iterative discovery. My work brings clarity to complex, multi-path journeys and helps teams understand what truly matters for human-centered decision-making.
Journey Mapping
Continuous Discovery
Behavioral Insights
Heuristic Review
User Flows
Testing Cycles
User Experience (UX)
03
Approaching UX as a blend of storytelling, usage data, analytics, and iterative discovery. My work brings clarity to complex, multi-path journeys and helps teams understand what truly matters for human-centered decision-making.
Journey Mapping
Continuous Discovery
Behavioral Insights
Heuristic Review
User Flows
Testing Cycles
User Experience (UX)
03
Approaching UX as a blend of storytelling, usage data, analytics, and iterative discovery. My work brings clarity to complex, multi-path journeys and helps teams understand what truly matters for human-centered decision-making.
Journey Mapping
Continuous Discovery
Behavioral Insights
Heuristic Review
User Flows
Testing Cycles
User Experience (UX)
Approaching UX as a blend of storytelling, usage data, analytics, and iterative discovery. My work brings clarity to complex, multi-path journeys and helps teams understand what truly matters for human-centered decision-making.
Journey Mapping
Continuous Discovery
Behavioral Insights
Heuristic Review
User Flows
Testing Cycles
AI & Machine Learning
04
AI should be integrated into product experiences and design workflows in ways that feel intuitive, transparent, and trustworthy. Whether it’s AI-assisted research, ML-driven personalization, or designing for large-model behaviors, I ensure teams balance innovation with purposeful creation.
Research and Analysis
Personalization
Model Behaviors
Trust Design
AI Prototyping
Data Signals
AI & Machine Learning
04
AI should be integrated into product experiences and design workflows in ways that feel intuitive, transparent, and trustworthy. Whether it’s AI-assisted research, ML-driven personalization, or designing for large-model behaviors, I ensure teams balance innovation with purposeful creation.
Research and Analysis
Personalization
Model Behaviors
Trust Design
AI Prototyping
Data Signals
AI & Machine Learning
04
AI should be integrated into product experiences and design workflows in ways that feel intuitive, transparent, and trustworthy. Whether it’s AI-assisted research, ML-driven personalization, or designing for large-model behaviors, I ensure teams balance innovation with purposeful creation.
Research and Analysis
Personalization
Model Behaviors
Trust Design
AI Prototyping
Data Signals
AI & Machine Learning
AI should be integrated into product experiences and design workflows in ways that feel intuitive, transparent, and trustworthy. Whether it’s AI-assisted research, ML-driven personalization, or designing for large-model behaviors, I ensure teams balance innovation with purposeful creation.
Research and Analysis
Personalization
Model Behaviors
Trust Design
AI Prototyping
Data Signals
SaaS
05
SaaS environments demand complexity, scale, multi-surface consistency, and workflow clarity. My experience spans consumer-facing platforms and enterprise-grade professional tools, ensuring both audiences get reliable, performant, and intuitive experiences.
Workflow Design
Multi-tenant UX
Usage Analytics
Permission Models
Platform Cohesion
Configuration UX
SaaS
05
SaaS environments demand complexity, scale, multi-surface consistency, and workflow clarity. My experience spans consumer-facing platforms and enterprise-grade professional tools, ensuring both audiences get reliable, performant, and intuitive experiences.
Workflow Design
Multi-tenant UX
Usage Analytics
Permission Models
Platform Cohesion
Configuration UX
SaaS
05
SaaS environments demand complexity, scale, multi-surface consistency, and workflow clarity. My experience spans consumer-facing platforms and enterprise-grade professional tools, ensuring both audiences get reliable, performant, and intuitive experiences.
Workflow Design
Multi-tenant UX
Usage Analytics
Permission Models
Platform Cohesion
Configuration UX
SaaS
SaaS environments demand complexity, scale, multi-surface consistency, and workflow clarity. My experience spans consumer-facing platforms and enterprise-grade professional tools, ensuring both audiences get reliable, performant, and intuitive experiences.
Workflow Design
Multi-tenant UX
Usage Analytics
Permission Models
Platform Cohesion
Configuration UX
Customer Experience (CX)
06
CX should be treated as the connective tissue between brand, product, marketing, and support. I lead my teams to ensure every moment— whether transactional or emotional—reinforces trust and clarity. I help organizations design holistically so customer journeys feel orchestrated, not fragmented.
End-to-end Mapping
Experience Pillars
Trust Patterns
Brand Moments
Voice & Tone
Service flows
Customer Experience (CX)
06
CX should be treated as the connective tissue between brand, product, marketing, and support. I lead my teams to ensure every moment— whether transactional or emotional—reinforces trust and clarity. I help organizations design holistically so customer journeys feel orchestrated, not fragmented.
End-to-end Mapping
Experience Pillars
Trust Patterns
Brand Moments
Voice & Tone
Service flows
Customer Experience (CX)
06
CX should be treated as the connective tissue between brand, product, marketing, and support. I lead my teams to ensure every moment— whether transactional or emotional—reinforces trust and clarity. I help organizations design holistically so customer journeys feel orchestrated, not fragmented.
End-to-end Mapping
Experience Pillars
Trust Patterns
Brand Moments
Voice & Tone
Service flows
Customer Experience (CX)
CX should be treated as the connective tissue between brand, product, marketing, and support. I lead my teams to ensure every moment— whether transactional or emotional—reinforces trust and clarity. I help organizations design holistically so customer journeys feel orchestrated, not fragmented.
End-to-end Mapping
Experience Pillars
Trust Patterns
Brand Moments
Voice & Tone
Service flows
Web & Mobile Design
07
I’ve led large-scale redesigns across iOS, Android, mobile web, and responsive desktop experiences—often for audiences in the tens of millions. My approach ensures parity where needed, platform specialization where it matters, and a coherent narrative across surfaces.
iOS Patterns
Android Systems
Responsive Grid
Mobile-first IA
Interaction Models
Motion Elegance
Web & Mobile Design
07
I’ve led large-scale redesigns across iOS, Android, mobile web, and responsive desktop experiences—often for audiences in the tens of millions. My approach ensures parity where needed, platform specialization where it matters, and a coherent narrative across surfaces.
iOS Patterns
Android Systems
Responsive Grid
Mobile-first IA
Interaction Models
Motion Elegance
Web & Mobile Design
07
I’ve led large-scale redesigns across iOS, Android, mobile web, and responsive desktop experiences—often for audiences in the tens of millions. My approach ensures parity where needed, platform specialization where it matters, and a coherent narrative across surfaces.
iOS Patterns
Android Systems
Responsive Grid
Mobile-first IA
Interaction Models
Motion Elegance
Web & Mobile Design
I’ve led large-scale redesigns across iOS, Android, mobile web, and responsive desktop experiences—often for audiences in the tens of millions. My approach ensures parity where needed, platform specialization where it matters, and a coherent narrative across surfaces.
iOS Patterns
Android Systems
Responsive Grid
Mobile-first IA
Interaction Models
Motion Elegance
Cross-Functional Leadership
08
A key part of my runction is to operate as a partner to Product, Engineering, AI/ML, Marketing, and the C-suite—creating alignment, reducing friction, and driving shared outcomes. I translate across functions, calm chaos, and help teams make decisions with clarity and confidence.
Triad Alignment
Stakeholder Mapping
Decision Frameworks
Roadmap Rituals
Communication Loops
Executive Synthesis
Cross-Functional Leadership
08
A key part of my runction is to operate as a partner to Product, Engineering, AI/ML, Marketing, and the C-suite—creating alignment, reducing friction, and driving shared outcomes. I translate across functions, calm chaos, and help teams make decisions with clarity and confidence.
Triad Alignment
Stakeholder Mapping
Decision Frameworks
Roadmap Rituals
Communication Loops
Executive Synthesis
Cross-Functional Leadership
08
A key part of my runction is to operate as a partner to Product, Engineering, AI/ML, Marketing, and the C-suite—creating alignment, reducing friction, and driving shared outcomes. I translate across functions, calm chaos, and help teams make decisions with clarity and confidence.
Triad Alignment
Stakeholder Mapping
Decision Frameworks
Roadmap Rituals
Communication Loops
Executive Synthesis
Cross-Functional Leadership
A key part of my runction is to operate as a partner to Product, Engineering, AI/ML, Marketing, and the C-suite—creating alignment, reducing friction, and driving shared outcomes. I translate across functions, calm chaos, and help teams make decisions with clarity and confidence.
Triad Alignment
Stakeholder Mapping
Decision Frameworks
Roadmap Rituals
Communication Loops
Executive Synthesis
P&L Management
09
I’ve owned multi-million-dollar operating budgets, balancing headcount planning, tooling investment, external partners, and operational efficiency. My decisions are grounded in ROI, impact forecasting, and ensuring that Design remains a value driver—not a cost center.
Budget Ownership
Forecast Planning
Vendor Strategy
Investment ROI
Org and HC Modeling
Efficiency Gains
P&L Management
09
I’ve owned multi-million-dollar operating budgets, balancing headcount planning, tooling investment, external partners, and operational efficiency. My decisions are grounded in ROI, impact forecasting, and ensuring that Design remains a value driver—not a cost center.
Budget Ownership
Forecast Planning
Vendor Strategy
Investment ROI
Org and HC Modeling
Efficiency Gains
P&L Management
09
I’ve owned multi-million-dollar operating budgets, balancing headcount planning, tooling investment, external partners, and operational efficiency. My decisions are grounded in ROI, impact forecasting, and ensuring that Design remains a value driver—not a cost center.
Budget Ownership
Forecast Planning
Vendor Strategy
Investment ROI
Org and HC Modeling
Efficiency Gains
P&L Management
I’ve owned multi-million-dollar operating budgets, balancing headcount planning, tooling investment, external partners, and operational efficiency. My decisions are grounded in ROI, impact forecasting, and ensuring that Design remains a value driver—not a cost center.
Budget Ownership
Forecast Planning
Vendor Strategy
Investment ROI
Org and HC Modeling
Efficiency Gains
Design Operations
10
Design operations should remove friction, create clarity, and help designers, researchers, and content strategists do the best work of their careers—it isn't often prioritized, however. From rituals to workflows to tooling, I ensure the organization runs with precision, speed, and humanity.
Workflow Systems
Intake Models
Tooling Strategy
Resourcing Plans
Ritual Design
Quality Gates
Design Operations
10
Design operations should remove friction, create clarity, and help designers, researchers, and content strategists do the best work of their careers—it isn't often prioritized, however. From rituals to workflows to tooling, I ensure the organization runs with precision, speed, and humanity.
Workflow Systems
Intake Models
Tooling Strategy
Resourcing Plans
Ritual Design
Quality Gates
Design Operations
10
Design operations should remove friction, create clarity, and help designers, researchers, and content strategists do the best work of their careers—it isn't often prioritized, however. From rituals to workflows to tooling, I ensure the organization runs with precision, speed, and humanity.
Workflow Systems
Intake Models
Tooling Strategy
Resourcing Plans
Ritual Design
Quality Gates
Design Operations
Design operations should remove friction, create clarity, and help designers, researchers, and content strategists do the best work of their careers—it isn't often prioritized, however. From rituals to workflows to tooling, I ensure the organization runs with precision, speed, and humanity.
Workflow Systems
Intake Models
Tooling Strategy
Resourcing Plans
Ritual Design
Quality Gates